Ebel Watches are Supreme Elegance

Most women don't want to be associated in any way with a whale...unless they're eating caviar or wearing an Ebel watch. The Beluga line represents, ironically, a graceful and uncompromising interpretation of seductive elegance.

From quality of the sapphire crystals to the curves and comfort of the bracelet, this watch by Ebel is a far cry from being overstated and unattractive. Featuring stunning sapphire crystals, a Mother of Pearl dial and 12 diamonds, the Beluga was designed for the woman who views her watch as part of her jewelry collection-and who isn't afraid to be associated with a whale. Visit the Ebel web site to see their quality selection of high end watches and designs.

100 Superlative Rolexes

While many high-end auction items have seen their values drop in recent months, rare and important timepieces seem to be holding steady and are obviously considered a sound investment in an uncertain economy. Rolex in particular is one name that exemplifies lasting value and impeccable craftsmanship. On the heels of news that the worlds finest collection of Rolexes will be auctioned off in Italy this spring comes the publication of an essential work for any collector, be they established or aspiring: 100 Superlative Rolexes.

Edited by world-renowned Rolex expert John Goldberger with text by Giampiero Negretti, the $200 volume comes packaged in a green leather slipcase of identical material to that used for Rolex boxes. It contains lavish photographs and comprehensive descriptions of 100 of the finest and rarest Rolex watches ever made including examples that belonged to the Sultan of Oman, the Emperor of Vietnam, and even Elvis Presley - and includes an extensive overview of the famed brands production, evolution and design.

The book contains more than 600 color illustrations and 400 detailed descriptions including reference numbers, casing, movement, relative calibers and year of production for each watch. It covers a wide range of rarities and styles, including the earliest models, the Oyster, chronograph and moon phases, the sports model and the famed Daytona. You cant go wrong bidding on classic Rolexes at auction, but be sure to acquire a copy of this book first.

Bamford Custom Rolex Daytona to Match Your Classic Ferrari

Luxury British men's outfitter Bamford & Sons has released a new limited edition custom Rolex Daytona with a red dial designed to match the paint on a classic vintage Ferrari. The watch is treated with a military grade, scratch proof PVD coating over the stainless steel case and bracelet for a truly unique timepiece. Only 25 examples are being produced at a price of $23,000 each, available by special order from Bamford's London flagship in Sloane Square.

Bamford has perfected the PVD coating and adopted it as a signature style for their range of customized Rolexes. It began as a basic blackening process and has since been enhanced along the way by a number of various "secret" formulae unique to Bamford.

"At inception, my passion for the range was generated by a love of engineering excellence and innovation," says George Bamford, director of the company's Watch Department. "This was further influenced by our client's requests for timepieces that were both individual yet highly collectible and above all, exclusive."

In addition to the unique Daytona, Bamford is now offering customers a bespoke dial color matching and customization service on Rolex Submariner, GMT, Explorer II, Sea Dweller and Milgauss models, should you for instance require a watch to match your classic British Racing Green Jaguar E-Type.

The Watch For Shopping Lovers

Finally a watchmaker that gets how a woman thinks.

Hamilton watches has created a new Khaki Navy GMT which displays some of the world's major shopping streets to indicate different time zones.

On previous models of the Khaki Navy GMT, a slim, curved window on the outer edge of the dial displays the name of a city to match the current time zone.

However, in the new "street smart" model, the window displays one of eight major shopping streets including New York's 5th Avenue, Causeway Bay in Hong Kong, Ginza in Tokyo, New Bond Street in London and Avenue Montaigne in Paris.

The 42 mm Khaki Navy GMT comes in two colourways - a sunny all-white with rose gold accents, and a sober black with black face and PVD strap.

Like the vast majority of Hamilton watches, the Khaki Navy GMTs have automatic movements, a signature of the American-born brand which has been around since 1892. The company was founded in Lancaster, Pennsylvania with a series of pocket watches heralded for keeping trains on time and reducing railroad accidents. During WWII, Hamilton stopped producing watches for the public in order to supply timepieces for the U.S. military.

Hamilton is now owned by The Swatch Group, where it is viewed as offering great value-for-money, since most of the automatic watches ring in at under $2,000. The shopping street model retails for between $1,045 and $1,345.

Which leaves more cash for spending on the world's best shopping streets, naturally.

Ladies Rolex Super President

Model Name: Ladies Rolex Super President

Case Description: 18k Yellow Gold with 18k Yellow Gold Crown and Custom Diamond Lugs

Dial Description: Custom Champagne String Diamond Dial with 10 Round Cut Diamonds set in 18k Yellow Gold and 33 Round Cut Diamond Minute Markers

Crystal Description: Scratch-resistant Sapphire Conversion Crystal

Bezel Description:
Custom .70 ct. Beadset Diamond Bezel with 30 Round Cut Diamonds set in 18k Yellow Gold, G/H color VS2/SI1 clarity (clean & clear)

Bracelet/Strap:
Italian-made 18k Yellow Gold President Bracelet, 29 grams in weight, 512 Diamonds, 14 per each center link, 3.50 cts. G/H SI1/SI2, fits up to a 7" wrist. Additional links available.

Additional Comments:
The "Super" President is a name given to the Ladies Pave Rolex Super President with both full "Pave" Diamond band and Diamond Lugs in addition to the classic Diamond Dial & Diamond Bezel. New "Super" President models as issued by the Rolex factory are very rare. Wearing one is nothing less than remarkable. Other popular dial colors: silver, mother of pearl, red.

Comes with a 2-Year Warranty, customized Melrose Jewelers leather & velvet interior watch box, hand-sewn watch polishing cloth, instructions, and a Full Appraisal by the Los Angeles International Gemological Laboratory.

Men's Two Tone 18k/SS Rolex Datejust

Model Name: Men's Two Tone 18k/SS Rolex Datejust

Case Description: Stainless Steel with 18k Yellow Gold Crown

Dial Description: Custom Silver Diamond Dial with 10 Round Cut Diamonds set in 18k Yellow Gold, Roman Minute Track Perimeter

Crystal Description: Scratch-resistant Sapphire Conversion Crystal

Bezel Description: 18k Yellow Gold Fluted Bezel
Bracelet/Strap: Italian-made 18k Yellow Gold & Stainless Steel Jubilee Bracelet, 42 grams in weight, fits up to an 8" wrist. Additional links available.
Additional Comments: The Men's 2T Rolex Datejust with Jubilee 18k/SS band is an elegant version of the Datejust which allows for more versatility and a more classic look. With its more flexible links it also minimizes the look of one’s wrist vs. the Oyster bracelet. Other popular dial colors: mother of pearl, champagne, blue, red.

Comes with a 2-Year Warranty, customized Melrose Jewelers leather & velvet interior watch box, hand-sewn watch polishing cloth, instructions, and a Full Appraisal by the Los Angeles International Gemological Laboratory.

Patek Philippe

Based on the respect from the past and fascination for the future, Patek Philippe is a true "watch manufacture" controlling all stages in the making of their timepiece. As an independent family owned company, Patek Philippe has total creative freedom to design, produce and assemble what experts agree to be the finest timepieces in the world. These timeless elegant watches, proudly handed down from one generation to the next are the epitome of true elegance and refinement.